In copywriting, specifics sell, generalities do not. Nbc and cbs were founded around the time of hopkins retirement, so his work predated the broadcasting era. He was the first to use coupons to do splittesting on two or more different versions of copy. Scientific advertising written in 1923, and my life in advertising written in 1927. Scientific advertising by claude hopkins, 9781603866361, available at book depository with free delivery worldwide. Hopkins, is well known as the father of modern advertising techniques. Now you can read about advertising from the early 20th century in claude hopkins s scientific advertising. He believed advertising existed only to sell something and should be measured and justified by the results it produced. It is based on fixed principles and is reasonably exact. All advertising before scientific advertising flows into it.
Scientific advertising, claude c hopkins audio book. Even though the medium has changed, theres a lot we can learn from one of the pioneers of direct response. My life in advertising and scientific advertising pdf scientific advertising pdf scientific advertising scientific advertising claude hopkins scientific advertising claude hopkins pdf download native advertising and. His findings have done more for direct marketing than any other copywriter in the history of advertising. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by. This book is jampacked with advertising advice and principles that have withstood the test of time along with some that havent. Scientific advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. Stop advertising by accident with scientific advertising.
Claude hopkins, the father of modern advertising techniques, believed that advertising is salesmanship, and as such it should be measurable and justify the results that it produced. In his book, hopkins outlines the best techniques to take advantage of consumer behavior and make the best decisions for your business. He believed advertising existed only to sell something and should be measured and justified by. Hopkins was the first to test the effectiveness of his ads by actual sales. Therefore, this book deals, not with theories and opinions, but with wellproved principles and facts. Free audio sample over an hour click here to download and listen to a free sample instantly. Marketing and advertising are both a craft and an art. If you dont already have a copy, i recommend you pick one up today. Copywriting, according to claude hopkins, is salesmanship in print.
Nbc and cbs were founded around the time of hopkins retirement. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Scientific advertising is a book written by claude c hopkins in 1923 and is cited by many advertising and marketing personalities such as david ogilvy, gary halbert and jay abraham as a mustread book. Full facsimile of the original edition, not reproduced with optical recognition software. It is one of those reads that are required for every marketeer or advertiser. Chapter 1 how advertising laws are established the time has come when advertising has in some hands reached the status of a science. Hopkins has 23 books on goodreads with 10278 ratings.
Traditional direct response marketing has a ton of similarities with online marketing. When youre done reading it, be sure to pass it along to friends. Nobody should be allowed to have anything to do with advertising until he has read this book seven times. In scientific advertising, hopkins shows how to be successful by applying fundamental and universal advertising principles that anyone can learn. Claude hopkins wrote another book called my life in advertising, while it is a must read, scientific advertising is his flag ship book.
One of the greatest copywriters of all time, claude hopkins invented sampling, riskfree trials, moneyback guarantees, market testing and other breakthrough advertising techniques. Claude hopkins scientific advertising claude hopkins 2016 reprint of the 1923 edition. Scientific advertising by claude hopkins and read by kevin. This book is so good its very surprising how long ago it was written. This is my quick book summary of scientific advertising by claude hopkins. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Charles duhigg credits hopkins with popularizing tooth brushing, as a result of hopkins campaigns for pepsodent. According to paul feldwick, it has sold over eight million copies. Whether you are an individual considering a career in advertising or an businessperson trying to figure out how best to market your business, start with hopkins and then move onto the rest.
The book contains 21 chapters, total length 1hrs 43 mins. Generalities roll off the human understanding like water off a ducks back. Buy scientific advertising by hopkins, claude isbn. Hopkins is considered one of the greatest pioneers in direct marketing and advertising. Hopkins 18661932 was one of the great advertising pioneers. Claud hopkins said the only purpose of advertising is to make sales, this is a summary of the book scientific advertising. Hopkins 18661932 was a pioneer in the advertising industry. Claude hopkins wrote scientific advertising in 1923, but his insight into consumer behaviour still holds. Claude hopkins however also turned it into a science. The best part is, claude doesnt just tell you what he thinks is truehe tells you what he knows is true based on his experience and research. Get a free copy of claude hopkins s classic book, scientific advertising.
Download it once and read it on your kindle device, pc, phones or tablets. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. Hopkins 18661932 was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. Not only because claude hopkins is one of the first modern advertising genius but also because the information given is still very applicable nowadays. David ogilvy i hope youll enjoy this free copy of claude hopkins classic book, scientific advertising. Free download just for being a member of the castlewood family. Review of a scientific advertising by claude hopkins. Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. Scientific advertising by claude hopkins is a great place to start if youve never read a book on advertising before. The science of getting rich audio book by wallace d wattles duration.
Scientific advertising by claud hopkins book summary youtube. My life in advertising and scientific advertising are great reads for anyone who wants to persuasive online. If youre looking for a free download links of scientific advertising pdf, epub, docx and torrent then this site is not for you. This is the first book someone should read if you want to be a copywriter. This is a complete and unabridged audiobook from the original 1923 publication of claude hopkins classic book on advertising, scientific advertising. This is a classic manual on copywriting from the early days. Scientific advertising by claude hopkins illustrated. Like claude hopkins wrote in his classic copywriting book, scientific advertising.
He went on to say, claude hopkins wrote it in 1923. It is a short movie on a book scientific advertising claude hopkins. Scientific advertising is a book written by claude c hopkins in 1923 and is cited by many advertising and marketing personalities such as david ogilvy, gary halbert, and jay abraham as a mustread book. Scientific advertising, published by crown publishing, new york. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and the author of scientific advertising, claude c. My life in advertising and scientific advertising by. Scientific advertising audiobook by claude hopkins. Scientific advertising is cited by many advertising and marketing personalities such as david ogilvy, gary halbert and jay abraham as a must.
Everyday low prices and free delivery on eligible orders. Its written in an old style and has some things that dont apply to our day and time but the principles are timeless. Claude hopkins, the father of modern advertising techniques, believed that advertising is salesmanship, and as such it should be measurable and justify the. Click here for the marked up version pdf click here for the nonmarked up version pdf html versions. This is the complete and unabridged audiobook scientific advertising narrated from the original book as written by claude c. Scientific advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as david ogilvy, gary halbert, and jay abraham as a mustread book. Scientific advertising and my life in advertising claude c. This is a classic text for anyone involved in marketing, advertising, or copywriting. Synopsis scientific advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. Buy a cheap copy of scientific advertising book by claude c. Its no wonder why some of the best online marketers out. Certainly no other enterprise with comparable possibilities need involve so little risk. This short listen is recommended by david ogilvy, jay abraham, and many other masters of marketing. Hopkins s most popular book is scientific advertising.
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